The uniform looks good, but the Marketing & Financial power behind it is much greater. It was more the day of the Sportwear multinational that sponsors Spain. More than a celebration of Spanish Football it was a powerful commercial exercise that will reap in millions & millions of dollars in merchandising, shirt selling & branding with the Spanish Football Federation obviously getting some "crumbs" off the global financial cake.
The most interesting picture was the one below with FC Barcelona star Andres Iniesta. The Sportwear "war" is in full flight & it will get rough in coming months. Have a look at the Footy shoes that Iniesta takes into the presentation gala, they are the "other brand", which has paid millions to the same players to counter-act the media effects of such events & uniforms.
An interesting observation which highlights - as you already know - that Football is a billion dollar industry which partially explains many things that occur which for the normal Football fan many seem odd: winners, losers, match decisions, hand-balls in crucial situations which are winning goals, World Cup allocations, Club titles & individual awards.
The Spanish Football National Team will officially premier "the new look" in International matches in the upcoming Friendly Internationals. One of which is against Equatorial Guinea governed by a 40 year Dictator with human rights violations. Another piece of hard evidence about the Football Business, it is speculated that the Spanish Football Federation will receive millions of euros for the "Football visit". We are sure the proud Sportswear brand of today also does not give a f*** about the human rights violations either.
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