FOOTBALL MARKETING | JOSE MOURINHO - REAL MADRID - SCARF

Here is another Football Marketing Insight.

Every wondered why REAL MADRID Coach JOSE MOURINHO wears the same a black scarf? There are 750,000 reasons ( or Euros). Notice the logo? The Coach & the Sports multinational have a contract that gives them high profile & publicity & income to the bearer, of course.

This partly explains why Mourinho picks up the ball or passes it with his feet to a player when it drifts around his box. This action attracts the TV camaras & press camaras highlighting the Coach & his "scarf" to milliones of spectators & potential buyers.

Jose Mourinho

As with Real Madrid players, the Club also shares in the Marketing dividends of their Coach as the Club gets a healthy % of the earnings.  Tweet

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