Spanish Football Club Valencia CF is offering advertising space on the front of their shirt. That is, there looking for a sponsor & their price is 10,000,000 M€. Too much? Too little?
Valencia CF new owner Peter Lim has hired Football Marketing "guru" Peter Draper known for his exploits in the English Premier League. Draper comments that Valencia CF has as yet to shut a deal, which in itself says a lot. Draper however adds, independently its the right price.
Perhaps what the guru should know is that the price (& demand) is dependent on the Club success, as everything in Football. Valencia CF has not got off to a good start in Liga this season & their Coach Nuno is under pressure from the fan-base with an uncertain future. At this stage they do not have the upper places of the Liga table secured & least a place in Champions League next season.
Here is the factor, the answer to if 10M€ to much. If you win, keep winning & secure Champions League next season, its cheap. However, if you lose & cannot get into Europe for next season, if too much.
Success, not the market rules here, & I think you don't need a "marketing guru" to repeat the obvious.
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