REAL MADRID | 80M€ FOR JAMES RODRIGUEZ TOO MUCH ?

Is 80,000,000 € too much for a Football Player? Depends, Cristiano Ronaldo cost 96M€ & now everyone is in accorde that he was relatively "cheap". But what about Colombian International JAMES RODRIGUEZ? Real Madrid has paid Monaco close to 80M€ to have the 23 year old Football player whos only jump to fame so far has been his 6 goals in the last World Cup in Brazil. Too much?

Check the latest economic study by the Consultancy Euromericas picked up by Spanish Sports daily "AS". According to their study the new Real Madrid player James Rodriguez has already sold 345,000 shirts with his Number 10. With each shirt costing approximately around 97€ the player has already generated 33,400,000€ in just 4 days & he has not even played a single match with his new Club. The boom has come from Colombia & from Asia with the Internet channel being the main driving financial motor. 

Real Madrid keeps around 60-70% of the Marketing generation revenues of James Rodriguez, that is, what he generates from his "image", be that Sporting wear, commercials or any other economic activity the uses James Rodriguez to promote their products or services.

Now, to answer the question, is 80M€ too much to pay for James Rodriguez? Think the reply is obvious, by the start of the Spanish Liga season at the end of August the player would have generated more than 50% of his cost & if James Rodriguez plays well & wins titles Real Madrid will actually profit way beyond the initial investment. 

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