The VALENCIA CF sponsor wanted to utilize the upcoming game
against FC BARCELONA to promote its web & product, & on the
way build up support among Valencia fans to vibe up this grand
clash tomorrow.They elaborated this VIDEO, depicting Valencia CF
as Spartan warriors ready to take on the enemy FC Barcelona in
the “Mestalla Stadium” (Valencia):
Well it has created controversy, so much so that the “Anti Violence
Commission” for National Sport has ordered it be stopped from use
on TV & promotion. The Commission considers it promotes a “go to
War attitude” & may incite to violence between fans & "overheat"
the match between palyers with its images of strong tackles, the
infernal appearances & aggressive feel.
The sponsor has reacted to this by replacing the original video with
this new one:
Obvious sense of humour as Heidi is so “peaceful”. No doubt the
winner here is the sponsor with all this controversy & viral
marketing effect.
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