This obviously costs money & one of the ways the Spanish Club will raise funds is to offer "joint sponsorship" of the Stadium name, a marketing practice common in World Sports.
|Possible new sponsor ( its a montage )|
The rumour was that a mayor Airline was in discussions with Real Madrid, but today Spanish online paper "elconfidencial" let known that the Technological giant "Microsoft" was in advanced talks. It is written that Bill Gates himself is driving the negotiations.
Real Madrid wants to have its Stadium modernized with construction finished for the summer of 2016, & if the story is true we could have by then the "Santiago Bernabeu - Microsoft Stadium".
What do you think?