According to Spanish Sports daily "AS", & picked up by various other Sports daily's, CRISTIANO RONALDO has decided not to renew his contract with REAL MADRID which ends 2015. This puts the Spanish Football Club in the following situation; sell their star or risk him leaving for free, & the last option will never be.
Apparently it's not about the money, Real Madrid will make a new offer which will put the Portuguese star in the top bracket of World Football money earners. It's about emotions, Ronaldo feels that the Club does "protect" him as he wishes.
The example being used everywhere, & which needs to be confirmed if CR7 felt "hurt", is the UEFA Gala for the Best Player Award. Cristiano watched how FC Barcelona players Messi & Andres Iniesta were accompanied by Barça President Rosell, Football Director Zubizarreta & other top Directives, while Real Madrid sent Emilio Butrageño & ...can't remember his name. This & other actions has let down Ronaldo who feels he doesn't get the tender loving care of the Club & from its President Florentino Perez.
Thus the man has decided to move on.
This is an emotional story & is great article writing stuff for papers, apart from good PR if used correctly. I personally feel that the money factor has not disappeared at all & that we are just witnessing a long negotiation process were each party is placing themselves for the final "battle".
Stay tuned , there will be more emotions coming up soon in the Real Madrid-Ronaldo relationship.