One of World Football greats, ex Cannes, Bordeaux, Juventus & REAL MADRID player, Frenchman ZINEDINE ZIDANE made the public announcement today that he will be the new FOOTBALL DIRECTOR of the REAL MADRID first team as off next Monday. The Frenchman was up till now personal advisor to Club President Florentino Perez & will now add to his responsibilities the Football "matters" of the A-Team.
Zinedine Zidane will be the "bridge" between the Club & the players & the "funnel" in the relationships between players, media & the public. A logical move that find synergies within the Club structure, an Institutional profile boost in prestige & image & a marketing bonanza that will extend the "Real Madrid" brand further around the World.
Zidane mentioned in his announcement that Coach Mourinho was a determining factor in his decision with President Florentino Perez being the final "heavy-weight" to convince the ex player into taking up the position.